greenUP! is is a promotional campaign composed of a a number of public and private organizations and businesses in the Reno area. To quote from the website, "GreenUP! seeks to spread the word about the power of sustainability to benefit our business sector and community as a whole." Environmental and economic sustainability is at the heart of the greenUP! message. To promote these goals, greenUP! seeks to raise community awareness of projects, programs, resources, and businesses with green practices as a major part of their focus.
To recognize and promote sustainability, greenUP! currently sponsors two events in the Reno area...