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Standley White

Shop locally owned on Small Business Saturday

By November 21, 2012

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I'm not that much into the Black Friday holiday shopping thing. Small Business Saturday, however, is a shopping event I can get behind. In a nutshell, Small Business Saturday was created as a way to encourage shopping at locally owned businesses and boosting the economy in a given area. For residents of Reno and the Truckee Meadows, that means getting out of the malls and big boxes to spend some of our holiday shopping dollars in stores, shops, and restaurants actually owned and operated by friends and neighbors. These statistics illustrate why shopping local is good for us - for every $100 spent at a local business, $68 stays in town verses only $48 when spent at a chain store.

Small Business Saturday is on November 24, the day after Black Friday. It was conceived by American Express as a way to reinvest our money close to home and support the local business community that employs so many of us and gives each region its unique flavor.

American Express has a Small Business Saturday Facebook page. Check it out to learn about some incentives and deals you can get as either a cardholder or a local business owner. And even if neither of these apply to you, buying local still has rewards you can't claim by letting the big stores suck your money out of local circulation.

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